42BELOW have long held the mantra that they produce the world’s purest vodka, but in doing so they also need to make sure our planet stays in the best shape too by ‘Keeping the planet pure, to keep our vodka pure.’
This campaign is a planet-saving initiative created using recycled cocktail lemons left over from your old drinks and garnishes to create an Eco Soap so you can wash your conscience and well as your hands.
A selection of tongue-in-cheek posters from the campaign were adorned in bars and restaurants in Australia and NZ, along with sachets, beer mats and other print collateral.
AGENCY: Colenso BBDO
CLIENT: 42Below
ROLES: Creative Artworker, Retoucher
