Following the release of Samsung’s latest Galaxy S22 FE device, I was approached to Art Direct, design and facilitate a 30” social media video showcasing the phones latest tech and features. Working with Samsung’s in-house agency Cheil, I worked closely with the team’s Copywriter to develop a storyboard and concept, produce various design assets, and work on-site with the production agency to advise on creative direction.
The concept draws inspiration of Celebrity status and thus turning the phone into an icon.