AA Smartfuel wanted to conceptualise how their customers could be quantified into categories based upon their card use at the petrol pumps. Nine different groups were identified and the creative was then treated and crafted into 3D typographic posters. The posters are then displayed in the head offices of call centres to help employees easily identify their customers as part of their internal comms.
AGENCY: Rainger & Rolfe (See project here)
CLIENT: AA Smartfuel
ROLES: 3D, Retouching
