Whilst working full-time at Colenso BBDO, I worked on Burger King for the most part during my time there. As a Creative Artworker, I worked on a number of fun campaigns covering a wide range of platforms including in-store print, OOH, digital and social. Below is a selection of work from the ‘Backyard BK’ campaign.
Backyard BK gave the chance for Kiwis to host their very own flame-grilled Burger King BBQ in their own back yard. BK supplies the complete ingredients to make 16 Whoppers, plus they will receive their own customised cooking utensils, hat, apron, matches and even a light up Burger King road sign. Everything a person needs to turn their home into the Home of the Whopper.
This activation had been implemented across TV, digital, in-store and a social campaign to encourage fans to apply through a unique BK microsite.
AGENCY: Colenso BBDO
CLIENT: Burger King
ROLES: Creative Artworker
