For the want
I was tasked to create a visual solution for an ad campaign for Breast Cancer Cure that would span across a variety of print, digital, social and OOH platforms.
The visual incorporated an age-old proverb that re-iterates the importance and reliance of donations as an essential vehicle in finding an eventual Breast Cancer Cure.
I created 660 unique individual executions of varying pantones of skin colour, using a simple minimal style of breast shapes. Each one a personal but subtle nod to the stark reality of the many lives lost each year to Breast Cancer.