Ballance is a New Zealand farmer-owned co-operative that helps its customers to farm more productively, profitably and sustainably by providing and manufacturing fertiliser.
I got asked to help with the graphic design and print production of their 2019 Annual Review.
To give the design a distinct look that is associated with farming, I used the signature logo symbol across the layout of typography and also mimicked shapes that convey aerial shots of farmland and crops.
The challenge was to make the narrative feel personalised and relatable, whilst making complex data more digestible.