The #nextiseverything campaign aimed to deliver a social media story for the release of the new Adidas ‘Ignite’ range of rugby boots. The campaign was timed for the Lions rugby tour of New Zealand 2017 and drove engagement to anticipate their eventual release alongside the start of the tournament.
I worked closely with Augusto NZ throughout the campaign, retouching raw shots and producing print and digital content. Below are a selection of the Ignite range posts and limited edition Paris/London boots.
AGENCY: Augusto NZ
CLIENT: Adidas
ROLES: Retoucher, Creative Artworker